Knowing these differences could help you to expand your donor base across different generations.
Recent research indicates that there are clear differences in donor preferences, means of financial transactions, total giving and media habits between听Generation Y听(age 18-32),Generation X听(age 33-48),听Baby Boomers听(age 49-67) andMatures听(age 68+). Knowing these differences could help you to expand your donor base across different generations.
As seen in the October 2013 issue of听.
For further information, please contact:
Todd Wilson
Strategic Communications Director听
p 鈥� 516.237.8634
e 鈥� twilson@adelphi.edu