Approaches to think through ways to attract donors to your year-end campaign.
As you think through ways to attract donors to your year-end campaign, consider the following approaches:
- Build a strongÌý³Ò¾±±¹¾±²Ô²µÌý°Õ³Ü±ð²õ»å²¹²âÌýcampaign and wait until spring time to send out your annual appeal; donors can be bombarded with holiday and year-end appeals
- Identify your donors’ changing preferences and demographics and change things to attract new donors
- Personalize your generic year-end appeal by including a personal story to demonstrate how donors are making a differenceÌý
As seen in the October 2013 issue ofÌý.
For further information, please contact:
Todd Wilson
Strategic Communications DirectorÌý
p – 516.237.8634
e – twilson@adelphi.edu