Ah… This is the way it should be.

>Striking writers in talks to launch Web start-ups<

Creative people connecting directly with their audience, and taking the lion’s share of their efforts. Imagine, from a business perspective, how much money you would save if you could eliminate all the unnecessary studio execs, board members, conglom structures, etc.

For me, these are exciting times. 2nd Culture is poised quite well with this movement to entertainment online. Money is flowing, and I believe we have the right mix of creative property, and business philosophy to find our own market and fans, and build a viable business model.

Anyone else wondering what Joss Whedon could accomplish online?

(Click the “Original  Story” link below)

Ok… I’m confused as to why this is scaring anyone in cable. Should they not already have a strategy in place to compete with these markets? This is the best part of the article are these two comments:

1. “a show broadcast on a Tuesday evening during primetime is often watched on the Internet on Wednesdays, Thursdays and Fridays over the lunch hour. This suggests that when people miss a favorite show on TV, they try to watch it from work on a computer”
2. “But providing those shows as video-on-demand over cable may not help because people don’t have access to TV during their lunch hour at the office.”

wow.

The only thing scary about this “learning experience” is that they are still learning it in 2007.

ORIGINAL STORY | digg story