A person after my own post. The post is long, but well worth the read. I wont bore you with me text - go NOW.

Ah… This is the way it should be.

>Striking writers in talks to launch Web start-ups<

Creative people connecting directly with their audience, and taking the lion’s share of their efforts. Imagine, from a business perspective, how much money you would save if you could eliminate all the unnecessary studio execs, board members, conglom structures, etc.

For me, these are exciting times. 2nd Culture is poised quite well with this movement to entertainment online. Money is flowing, and I believe we have the right mix of creative property, and business philosophy to find our own market and fans, and build a viable business model.

Anyone else wondering what Joss Whedon could accomplish online?

(Click the “Original  Story” link below)

Ok… I’m confused as to why this is scaring anyone in cable. Should they not already have a strategy in place to compete with these markets? This is the best part of the article are these two comments:

1. “a show broadcast on a Tuesday evening during primetime is often watched on the Internet on Wednesdays, Thursdays and Fridays over the lunch hour. This suggests that when people miss a favorite show on TV, they try to watch it from work on a computer”
2. “But providing those shows as video-on-demand over cable may not help because people don’t have access to TV during their lunch hour at the office.”

wow.

The only thing scary about this “learning experience” is that they are still learning it in 2007.

ORIGINAL STORY | digg story

If I haven’t mentioned it already, all the 2nd Culture sites are going through a version 2.0 revamp. But one of the elements that has been wildly successful are the DiaBLOGue format we tested out on the Panda Girls site.

The idea is simple. A blog post is usually written from a single point of view or individual. Sometimes interviews can provide a new POV, but those posts are usually labeled as such “Interview with…”, and one is the interviewer, and interviewee - hardly a dialogue on equal ground.

With the DiaBLOGue it’s more that the blog engine now becomes a stage for two opposite POVs to responding in tandem, laced together for a dynamic effect. In our employment, we used comedy as our genre, invented characters, and represented those personalities with comic strip-like visuals.

After creating the template, the posts are fast and effortless - but the snag is trying to make them humorous. We’re not always successful, so when we aren’t, we usually lean on character-revealing.

The response for this format has been very positive, and I think it’s an example of taking something that is quite common today, and just giving it a little twist. I’ve since been thinking of other common tools to twist - nothing quite as successful has come yet.