Ok… This is a pretty simple and ingenious marketing gambit. <WARNING>> Cuteness abounds.

The whole thing is so you learn how to vote for Kina here: TwoWeeksForKina.com to win a contest to have her music video played at the Superbowl (and a record deal).

For those of you who are like, “yeah, so like wtf cares?” - she uploaded yesterday, and already has 75,000 views.